Integration Station Pediatric Therapy
Integration Station Pediatric Therapy
CLICK TO READ
THE LATEST ISSUE!
Kids' Directory Charlotte October 2026 cover - read it online

Advertising

The Kids' Directory Charlotte is my full-color monthly family resource guide. My philosophy is simple: fast answers for busy parents and real results for my advertisers.

Why advertise in the Kids' Directory?

Your ad gets noticed

When families pick up the Kids' Directory, they are looking for businesses like yours. No article on the page competes for attention - your ad is the content.

Trusted since 2008

Charlotte families have reached for the Kids' Directory since 2008. After COVID, I'm the only family print monthly publication in the Charlotte market that came back.

17,000 copies, 1,200+ locations

Every month, 17,000 copies are hand-delivered to 1,200+ places families go - pediatricians, schools, child care, libraries and more. See the distribution map.

I design your ad for you

I design your ad for you - no need to have anything ready. Running a seasonal special or an event? Tell me and I'll update your ad.

Every ad in full color

Every ad runs in full color at no extra charge, on glossy magazine-quality paper - not newsprint.

Sized to keep

The handy digest size slips into a purse or diaper bag. Families keep it all month because it's easy to find, quick to read and free to pick up.

In print and online

Your ad also runs in my online flip-page edition, and your business gets its own page in my Goods & Services directory with a link to your website.

A plan for every budget

The Kids' Directory is priced to fit every advertising budget. I'll help you find the plan that's right for your business.

Local, start to finish

The Kids' Directory Charlotte is locally owned and locally published, and I take care of you from ad concept to print. Your success is my success.

Ready to reach Charlotte families?

Or call me at (980) 217-4043.

My Readers

My readers are active, educated parents of growing families, with buying power for themselves and their families.

  • 78% are female, with an average age of 38.
  • 75% are between the ages of 25 and 45.
  • 64% have at least a 4-year college degree; 20% have a post-graduate degree.
  • 51% have children under 5; 71% have children ages 5-12; 43% have teens 13 and older.
  • 58% work outside the home.
  • $91,350 average household income.

Source: Parenting Media Association reader profile, 2025.

Advertising tips to remember

  1. Advertising is essential

    Families can't choose you until they know you're there. Advertising is how new customers find you and how your business keeps growing.

  2. People skim

    Families flip fast, so your ad has to be bright and easy to read. I design your ad to stand out - a cute photo and a clear logo are what people remember.

  3. Markets change

    Families move in, kids grow up and new babies arrive every month. When you stop advertising, you miss the families who are new to you.

  4. People forget fast

    Everyone is buried in emails, messages and ads. Keep your name in front of families, or they will forget you.

  5. Consistency builds your name

    Showing up month after month builds trust. That is what brings repeat business and referrals.

  6. Even happy customers stray

    With so much competition, even happy customers wander. Seeing your name again reminds them of the good experience they had - so when a friend asks "do you know a good...?", they think of you.

What my advertisers say

Grand Central Academy of Performing Arts "We love having the Kids Directory as a resource for connecting with families in our community. It gives parents an easy way to discover local programs and activities for their children. It's a wonderful way to support both local families and local businesses!"

Wendi Bergstrom, Owner & Executive Director www.gcapa.net

Zeal for Life Dance Company We love the Kids' Directory. Our business has grown tremendously in the short time we have been advertising in the KD. Our dancers and friends say they see the KD everywhere, and that means other parents are seeing us too!

Danielle Terrell, owner www.zfldance.com

TTB KidZ Consignment Sale The Kids Directory surpasses all other print advertisers in Charlotte for families. We love the high quality full-color glossy pages and see their magazines everywhere. Our ads look amazing! I highly recommend working with Kathy Miller who makes the advertising process simple, fast, and extremely cost competitive!

Brian McPherson, Owner

Atomz Lab Thanks for sending out facebook posts about Atomz Lab, I really appreciate it. It is getting so busy and I get a lot of business from the Kids Directory.

"I had to figure out where I was going to advertise my business when I first started. Then someone recommended the Kids' Directory. I looked at the magazine and didn't think twice. My first ad in the KD brought me a huge field trip and it has been consistent since then. They have been so wonderful to work with; thank you KD!"

Dawn Ballway's note about the Kids' Directory (Atomz Lab, then Einsteinz Lab)

Dawn Ballway ~ owner www.atomzlab.com

About Town Tours - ComeSolveIt Mysteries
“Advertising in the Kids Directory was a very positive decision. In other publications you need to sift through the articles and other information in order to locate the ads. In Kids Directory, the ads make up the publication. It has in it what parents are looking for when trying to make decisions about needed services. Kathy Miller was great to work with."

Della Freedman, Owner/Director

Charlotte Performing Arts Academy “Response to our ads in The Kids’ Directory has been great! Working with Kathy is a pleasure and we hold The Kids’Directory in high esteem as a dependable source of information for parents seeking extracurricular activities for their children. The Kids' Directory has proven to be a useful advertising tool in helping us expand our business."

Kisha Diamond-Cobb, Academy Director www.charlottepaa.com

Read more testimonials, from families too ›

In business you HAVE to advertise. Let the Kids' Directory Charlotte get you the most impact for your advertising dollar. For rates, call me at (980) 217-4043.